The price the True Bestower of Bounties wants in return for those valuable bounties and goods is three things: one is remembrance, one is thanks, and one is reflection.

Saying, "In the Name of God" at the start is remembrance, and, "All praise be to God" at the end is thanks. And perceiving and thinking of those bounties, which are valuable wonders of art, being miracles of power of the Unique and Eternally Besought One and gifts of His mercy, is reflection. However foolish it is to kiss the foot of a lowly man who conveys to you the valuable gift of a king and not to recognize the gift's owner, to praise and love the apparent source of bounties and forget the True Bestower of Bounties is a thousand times more foolish.

O my soul! If you do not wish to be foolish in that way, give in God's name, take in God's name, begin in God's name, and act in God's name.